Tuesday, 1 November 2011

(Nokia choosing WP7 over Android)

                 As my title says i am going to talk about the thing which is in every one's mind i.e. why Nokia chose WP7 over Android although knowing the success of Android in the mobile market.So i m going to compare some of the features of Android and WP7.

                 During the Q&A during Nokia's Capital Market Day, Elop said that Android did not allow them to differentiate enough. This seems weird, since Android is considerably more open and free than Windows Phone 7. However, I think what he meant is that Nokia would not have a say in the actual development direction of Android. And this is where Microsoft comes in.

Nokia knew that it was too late to join the Android party—Android had become a crowded space. Creating a standout Android phone would not only be difficult given the experience of other companies but because it could get lost in the maul of Android phones available. Even Android phone makers would admit that it's hard to stay at the top of the Android power rankings—hell, doesn't it seem like the "best Android phone" only has a lifespan of a month before it gets dethroned? Nokia saw Google eventually getting all the profits as hardware gets commoditized.

And maybe Windows Phone 7 will have those same hardware "issues" as Android but Nokia felt it could differentiate its handsets by dropping in Nokia specific features like their Navteq location-based services. That, they felt, would give them a leg up.

But none of those arguments seem to matter as much as this one: Nokia didn't want to lose the smartphone wars without giving Google and Apple an honest fight. Choosing Android would mean that they'd become a bit player in a two-horse race (Apple vs Google). Choosing Windows Phone means they're hoping and fighting to add another horse. It might be too late and maybe Nokia had to sell their soul, who knows, but I respect any one who goes down swinging.

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